Evaluation Question 1

In What Ways Does Your Media Product Use, Develop, Or Challenge Forms And Conventions Of Real Media Products?

I have made a director's cut of my music video to answer this question, discussing my influences and reasoning behind some of the decisions I made.

Evaluation Question 2

How Effective Is The Combination Of Your Main Product And Ancillary Texts?

For question two, I have recorded a podcast that you can view on my Youtube channel by clicking this link.

Evaluation Question 3

What Have You Learned From Your Audience Feedback?

I created a survey using Typeform to gather feedback from my audience, which I will use to make a critical analysis of my music video, and note down what conventions succeeded in engaging my audience.

The questions I asked were:

• How old are you?
• Did you understand the plot of my music video?
• Do you think the video complimented the music track?
• Do you think the DVD cover complimented the music video?
• Do you think the artist website complimented the music video?
• How did the music video make you feel?
• Would you watch my music video again?

I feel I reached my target audience as all respondents were within the ideal age range that I had made the music video for. All of my audience understood the plot also, which is important in getting my message across. However, there was a variation in responses about whether the music track and video fitted together, and I suspect this is because the track is quite fast all the way through, whereas my video starts rather slow. 

The audience believed my ancillary texts complimented my music video. One respondent said the website only fitted 'to a degree', but the majority of the response was positive. 

Two audience members refused to comment on how the video made them feel, and I am unsure whether this is a positive or negative response. The fact that I got the response from others of it being 'sad' and 'thought provoking' indicated to me that I got my message across, and because people said that they felt 'engaged' and 'amused', and that it was 'weird' means that I managed to keep a hint of comedy and disbelief that keeps younger audiences entertained.

The majority of respondents said they would watch it again, with only two deciding 'maybe'. Because of the mostly positive response I deem my music video a success in engaging with my audience and achieving the responses I hoped to get.

Evaluation Question 4

How Did You Use New Media Technologies In The Construction And Research, Planning, And Evaluation Stages?

Evaluation Question 4

A2 Media Questions

1. In what ways does your media production use, develop, or challenge forms and convention of real media products?

2. How effective is the combination of our main product and ancillary texts?

3. What have you learned from your audience feedback?

4. How did you use new media technologies in the construction and research, planning, production, and post-production?