IN GUNS WE TRUST
The first thing I noticed about the preview image was the colour treatment. It is black and white and has many items in the back and foreground, making it a very busy photo. The monochrome colours create a bleak atmosphere. The fact that the centre focus oh the image is a faceless man holding a gun immediately gives off a negative vibe, and quite an intimidating one too. A beard is all that is seen of the main subject, which is messy and untrimmed, and he is wearing a ring with a satanistic symbol while holding a gun. This again gives off a very negative view.
The title itself is a twist on the common expression "In God We Trust" which is a phrase Americans keep at heart. It's ironic because God is believed to protect them, so replacing it with the word guns implies they have replaced their holy figure with an object used for war and to cause harm.
All images in the documentary are shot in black and white or sepia which emanates a bleak, gloomy, or horrific mood. Evidence of this effect being used to show this is obvious in the music videos "Weighted" and "Take Me To Church". As horror and bleak themes are my preferred genre I will most probably use this effect in my music video.
Product Response
The aim of my response was to show the audience that adding a simple black and white colour effect can easily create an emotional or tense atmosphere.
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