MAMA
The opening of the music video begins in black and white with a mid close-up, but the colour fades into the picture as the volume of the music increases. The lip-syncing actress is wearing mostly red, fitting the 'dangerous' vibes that are often found in the rock genre.
Most of the video is made of jump cuts and mid shots. The camera doesn't move and the actress doesn't move off screen, giving the effect of her being boxed in. Despite this, she still makes the video interesting with the speed of the shots and the various props and makeups she uses. For example it will quickly jump from a shot of her blowing out a lighter to a shot of her licking her lips as blood falls down her chin, then back to her with a clean face and lip-syncing again.
Through the verses and chorus of the song there are no colour effects used, aside from the occasional black and white close-up. When the song hits the bridge at 3:00, everything changes. The amount of shots increase and many different colour effects are used. For example, ghost overlay, reverse, negative, and sepia. This gives the idea of a breakdown into hysteria.
A final interesting point in the video is at 3:27- half-way through the bridge- when the song suddenly calms. The effect she has used makes the video flicker and vary in saturation, giving the image of an old movie. This fits with the section of the song because it sounds a lot like an old movie or wartime radio broadcast.
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